Real Search Listings Real Search Listings: Sponsored Search and Pay-Per-Click Management

Frequently Asked Questions

What are sponsored listings?

Sponsored listings are paid advertisements that are priced based on the cost per click and the total amount of times the ad was clicked on.

Where will my sponsored listings appear?

Your listings will be shown on the first pages of Yahoo and/or Google along with the many search partners each maintains, i.e., AOL, MSN, Lycos, etc.

What is pay-per-click management?

Management of a sponsored listing ad campaign includes: creating quality ads, choosing relevant keywords, setting and adjusting cost per click bids, maintaining a monthly budget, and determining the best means of achieving the greatest return on investment.

What will my sponsored listing look like?

Your listing will have a title, two lines of text describing your products or services, and the URL link to your web site.

How many keywords will I get?

The amount of keywords will depend on your budget, industry, and relevancy.

Will I receive monthly reports?

You can request to have a monthly report emailed or faxed to you.

Can I add or change the keywords I have?

You may request revisions to your account at any time.

Does my budget stay the same every month?

Unless otherwise stated, your budget will not change.

Can I pause my account at any time?

Just call us and we will pause your account for any reason.

When will I be charged for my click costs?

If you are setup for direct pay from Google or Yahoo, then you will be charged for clicks any time you reach an unspecified amount. This can be several times a month. If you have chosen the combined management package, then you will be automatically charged once a month.